Sports marketing today has become an integral part of the global sports industry. This issue gives the exact answer to the main question - how to make money turning a sport into the source of treasured investments! The latest trends of sports marketing, ways and means of increasing the investment attractiveness of crossbow shooting - read all this information in an exclusive interview with our expert, assistant to Secretary General for Marketing of the National Olympic Committee of Croatia Ranko Cetkovic.
Due to a difficult situation in the world and the coronavirus pandemic, when boundaries between countries are closed and transport routes are being blocked, the International Crossbow Shooting Union (IAU) has to take a tough decision – all the IAU controlled competitions will be cancelled in 2020. Read more in the interview with the IAU President Pero Stojnic.
The owner of a bronze medal of the World Cup Final in “Match” division, young and talented crossbow shooter, Lisa Forstner told us about this success and her crossbow story, as well as sports signs and future plans. Read about it in our exclusive interview for www.iau-crossbow.org
The International Crossbow Shooting Union is now at a qualitatively new stage in its development and is on the verge of a modernization era. The IAU entered the year of 2020 already having a broad range of experience in holding tournaments, setting high-scores and reaching new achievements. Nevertheless, the organization is not going to stop and sets new ambitious goals! The IAU Secretary General Valeriy Ashikhmin talked about the opening of a second office, expanding borders and plans for future in an exclusive interview.
The year of 2019 has certainly been really bright and eventful. It brought us plenty of beautiful victories, exciting tournaments and changes. Throughout the sports season we have been watching with a sinking heart the results of our athletes, we overcame all the difficulties, were glad and happy new countries to join our large international crossbow family. The year of 2019 is coming to the end, so it’s high time to evaluate the results of the year. To your attention is an exclusive interview with the IAU President Pero Stojnic.
The brother and sister Domagoj and Valentina Pereglin became the triumphants of the IAU World Cup Final in “Field” division that took place on December 5-8 in Dubrava, Croatia. The Croatian shooters managed to win both Small and Big crystal globes, being the first in the competition and receiving the titles of “the best crossbow shooters of the year of 2019”. They shared their emotions in a flash interview.